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Your Trusted Chiropractor in Sutton Coldfield
Upright Posture is a leading chiropractic clinic specialising in resolving chronic pain, postural imbalances, and mobility challenges through Advanced BioStructural Correction (ABC). With over a decade of expertise in structural chiropractic care, we focus on addressing the root causes of pain rather than temporary symptom relief. Our mission is to help patients of all ages move better, feel stronger, and live active lives by restoring natural posture and function. Recognised for a 99% success rate in treating back pain and sciatica, we combine cutting-edge techniques with a patient-first approach.

Our team, led by Dr. Lucky Gidda, one of Europes top ABC practitioners, delivers personalised care tailored to individual needs. We prioritise transparency, affordability, and long-term wellness, supported by 100+ five-star reviews. Our clinic in Sutton Coldfield serves Birmingham and surrounding areas, offering a welcoming environment for lasting health improvements.
Services
Advanced BioStructural Correction Endonasal Cranial Correction Posture Correction Sports Chiropractic Paediatric Chiropractic
Highlights and features
  • 99% success rate in back pain and sciatica relief through Advanced BioStructural Correction
  • Specialists in complex, long-term musculoskeletal conditions
  • Personalised care plans tailored to individual health goals
  • 100+ five-star Google reviews from satisfied patients
  • Led by Dr. Lucky Gidda, one of Europes top ABC-certified chiropractors
Associations and certifications
  • General Chiropractic Council
  • British Chiropractic Association
  • Royal College of Chiropractors
What people say
Life-changing results No more pain Visible posture improvements Expert, caring team Lasting relief
Services
Advanced BioStructural Correction
Advanced BioStructural Correction (ABC) is a structural chiropractic technique that corrects spinal and cranial misalignments the body cannot self-correct. By addressing biomechanical imbalances, it alleviates chronic pain, improves posture, and enhances mobility. This method is effective for conditions like scoliosis, sciatica, and joint degeneration, offering lasting relief by restoring natural body mechanics through precise, non-invasive adjustments.
Endonasal Cranial Correction
Endonasal Cranial Correction targets misalignments in the skull and facial bones using gentle nasal balloon inflation. It addresses sinus issues, TMJ dysfunction, and migraine triggers by restoring cranial balance. This technique improves breathing, reduces facial pain, and corrects postural distortions caused by head trauma or congenital issues, providing rapid symptom relief and long-term structural stability.
Posture Correction
Posture correction focuses on realigning the spine and musculoskeletal system to eliminate forward head posture, rounded shoulders, and pelvic imbalances. Through ABC adjustments and ergonomic training, it reverses damage from poor posture, enhancing spinal health, reducing nerve compression, and preventing degenerative conditions while improving overall physical performance and confidence.
Sports Chiropractic
Sports chiropractic optimises biomechanical function for athletes through joint mobilisation, soft tissue therapy, and performance-specific adjustments. It enhances range of motion, prevents sports injuries, accelerates recovery from strains/sprains, and improves neuromuscular efficiency. Tailored programs address sport-specific demands, ensuring athletes maintain peak physical condition and reduce long-term joint wear.
Paediatric Chiropractic
Paediatric chiropractic care addresses spinal misalignments in infants and children using gentle, age-appropriate techniques. It supports neurological development, alleviates birth trauma effects, improves sleep patterns, and enhances immune function. Early intervention helps prevent postural issues and promotes optimal growth through non-invasive spinal adjustments and parental guidance.
People
Dr. Lucky Gidda
Lead Chiropractor
Dr. Lucky Gidda is a Doctor of Chiropractic registered with the GCC, BCA, and Royal College of Chiropractors. With over a decade of expertise in Advanced BioStructural Correction, he specialises in structural realignment and chronic pain management. He has helped over 1,000 patients achieve lasting relief through evidence-based chiropractic care.
Shreena Pattani
Clinic Manager
Shreena Pattani co-founded Upright Posture with a background in optometry and healthcare management. She ensures a patient-centred clinic experience, overseeing operations and patient care coordination. Her focus on creating a stress-free environment complements the clinic's commitment to holistic health and professional service delivery.
Questions
What conditions can Advanced BioStructural Correction treat?
ABC effectively addresses back pain, sciatica, scoliosis, migraines, TMJ dysfunction, and postural imbalances by correcting structural misalignments.
Is chiropractic care safe for children?
Yes, our paediatric treatments use gentle, age-appropriate techniques to address spinal health and developmental needs safely.
How many sessions are needed for results?
Most patients notice improvements within 1-2 sessions, with full correction requiring ongoing treatment based on individual conditions.
Do you accept insurance?
We provide receipts for private health insurance claims, though direct insurance billing is not available.
What payment methods are accepted?
We accept cash, credit cards, and debit cards for all treatments and assessments.
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